Category: Marketing

As a small business owner, you probably wear many different hats, including one for marketing. It can be hard to keep up with all of the marketing buzzwords out there,

Landing pages generally fall into one of three categories: splash pages, squeeze pages and sales pages. When creating a campaign, you may use one or all of these pages to

Social media marketing is a lot harder than it seems. You are responsible for posting consistent, high-quality content that is valuable to your fans and followers. You also have to

Catching a buyer’s attention is difficult in today’s ad-driven society. It’s not uncommon for people to see thousands of advertisements a day, so how can you ensure that your messages

Getting someone’s email address can feel like a win, but the truth is that it’s not too difficult to do this. Most people have multiple emails, and they’re often nonchalant

Knowing what your competitors are up to is an important part of running a business. Not only do you need to know what your competitors are doing, but also you

The best way to gather leads for your business is through a landing page strategy. Landing pages are single web pages that appear after clicking on an advertisement or search

Content marketing is a buzzword these days. It’s often confused with blogging, but the two are different. When our team at Magna Technology builds websites, we often find that clients

The holidays are upon us! Many retailers rely on these next six weeks for the bulk of their sales. Black Friday and Cyber Monday are some of the biggest online